Brand Manager - UD Trucks
Volvo GroupJob Description
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Take the lead in translating the Volvo brand strategy in high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communications strategy development by driving creative ideation and marketing activation of the Brand. The Brand Manager will work closely with both internal and external stakeholders including agencies in the area of positioning formulation, advertising and communication development, media planning and associated research.
Key ...
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