Brand Marketing Director

Job Description Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

We are looking for a proven, purpose-driven marketing leader to shape integrated, consumer-centric storytelling that strengthens brand equity and drives sustainable growth across North America and global markets. This role will lead cross-functional planning and execution, translating consumer and cultural insights into cohesive campaigns that connect product, brand, and community—bringing our heritage...