Brand & Marketing Manager (Haircare & Personal Care)

About Prime Wellness:
Prime Wellness Group (PWG) is a Singapore-based distributor of salon haircare and FMCG hair & personal care brands, supporting partners with training, sales and technical expertise across the region.
We're looking for a hands-on Brand & Marketing Manager
to grow a portfolio of haircare/personal care brands across
Salons, Modern trade and e-commerce
—owning both
commercial performance and brand building
.
What you'll own (Key Responsibilities)1) Portfolio & P&L Ownership
Own and deliver the annual
sales, gross margin, and A&P budget
for assigned brands/SKUs. Build and manage
monthly forecasts
, promotion plans, and spending control to hit targets. Track performance (sell-in/sell-out), evaluate campaign ROI, and course-correct quickly. 2) Commercial & Go-To-Market Strategy
Develop and execute
4Ps strategy
(Product, Price, Placement, Promotion) by channel. Build
channel plans
for key customers (e.g., Modern Trade ...