Brand Marketing Manager (Print + Digital)

Job Title: Brand Marketing Manager

Location: Mumbai

Experience: 4 to 6 years

Role Overview

This role involves a gamut of activities with the twin objective to drive the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions. This role is part of the Brand Marketing team at Economic Times, India's leading business newspaper and one of the world's most read English business publications

Areas Of Responsibility

Brand Management

1. Develop and e...