Brand Marketing Manager

About The Role

You will develop a strategy for creating a brand image that in line with the company's vision, mission and philosophy, to create a positive and unique company identity and personality, so it is different from other companies, and can attract and raise awareness for consumers.

What will you be doing?

1. Develop short-term and long-term brand guidelines for business unit brands and private brands (brand logos, advertising tools, etc.)
2. Develop policies and design standardizations including size, color, shape, words, etc.
3. Prepare a brand activity budget to ensure all planning runs efficiently according to the set budget.
4. Coordinate research & benchmark activities to explore and obtain alternative ideas in creating unique and creative designs but still display brand characteristics.
5. Monitor and analyze brand performance periodically, in order to provide recommendatio...