Brand Marketing Senior Specialist
CooperCompaniesJob Description
The Brand Marketing Senior Specialist is responsible for leading the one-year Benelux brand planning process to drive share, revenue and operating income goals for assigned brand(s).
Lead insights and business analysis ongoing and develop mainly appropriate consumer but also professional and channel strategies to drive brand growth. Coordinate execution of brand plan other functions such as trade marketing and professional services. Lead cross brand initiatives that support overall company objectives. Provide significant input into overall brand portfolio and strategic direction for brands locally and globally.
Essential Functions & Accountabilities:
Responsible for annual brand planning process incorporating regional/global guidelines and strategy. Recommends proactively throughout year to change plan based on analysis of performance and insights from category, customers, consumers and competition.
Responsible for the development and implem...
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