Brand Marketing Specialist

HOW YOUR WORK CAN TRANSFORM THE WORLD! The Mission The LATAM Marketing team drives the growth of the creator economy in the region by positioning Hotmart as the most trusted platform for digital creators. Latin America is a fast-growing and strategic priority market for the company, and marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences. Your responsibilities will include: Execute brand and communication campaigns across the LATAM market. Support the development and implementation of integrated marketing campaigns (360° / full funnel). Ensure consistency across brand positioning, storytelling and brand narrative. Monitor brand health metrics including awareness, consideration, conversion and brand equity. Analyze campaign performance and generate insights for optimization. Collaborate with Sales, Experience and Social teams on...