Brand Strategy Lead

About Oberoi IBC

Oberoi IBC is a full-service advertising agency working with Indian family businesses since 1995. We specialize in building strong brands through creative excellence, strategic thinking, and high-impact, celebrity-led campaigns.

Role Overview

We are looking for an Account Planner to develop insight-led brand and campaign strategies. This role requires strong analytical thinking, research capability, and collaboration with creative teams.

Key Responsibilities

• Conduct market, consumer, and category research.
• Develop clear, insight-driven brand and communication strategies.
• Create creative briefs in collaboration with account and creative teams.
• Ensure brand messaging aligns with target audience insights.
• Support campaign planning and post-campaign analysis.