Brand Strategy Manager (Toronto)

Position Overview

The Sportsbook Brand Manager will play a pivotal role in executing our brand across all touchpoints. The role delivers creative briefs for integrated campaigns, collaborates with all marketing teams to ensure high‑quality execution, and upholds our brand proposition. The ideal candidate has experience building high‑quality brands in competitive markets and thrives working with diverse stakeholders.

Responsibilities

• Lead Sportsbook marketing execution, coordinating deliverables cross‑functionally and managing timelines.
• Shape approach with other teams to target key marketing moments focused on Sportsbook customers.
• Produce high‑quality creative briefs and approve creative execution across integrated campaigns.
• Manage the day‑to‑day relationship with the creative agency, ensuring alignment with the Sportsbook brand.
• Identify opportunities to leverage priority brand RTBs, especially during key sporti...