Business Analytics Analyst

**Analytics and Information Management (AIM)**

Citi AIM was established in 2003, and is located across multiple cities in India – Bengaluru, Chennai, Pune and Mumbai. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies.

**What do we do?**

Media Sciences team is responsible for optimizing marketing budget through improved attribution and audience insights by measuring and tracking contribution of different channels and acquisitions campaigns; focuses on experiment design & measurement for different marketing strategies & developing dashboards for senior leadership.

The team helps drive data driven strategies to engage Citi client across channe...