Business Data Analyst - Sales & Marketing

Overview

Job Description – Business Data Analyst – Sales & Marketing

About Toyota Financial Services (TFS): TFS provides retail, leasing and dealer financing services to Toyota and Lexus dealerships and customers across Canada. TFS is a member of Toyota Financial Services Corporation (TFSC), a wholly owned subsidiary of Toyota Motor Corporation in Japan with the Canadian operation headquarters in Markham, Ontario.

What You’ll Be Doing

• Sales & Marketing Performance Analysis: Manage the full spectrum of marketing analytics, including campaign tracking, performance dashboards, and funnel analysis.
• Lead efforts to maintain a comprehensive and accurate view of marketing performance across demand generation segments and channels, focusing on identifying actionable or predictive insights to optimize campaigns and achieve growth targets.
• Design and analyze A/B tests to support data-driven experimentation and optimization.