Business Development & Digital Marketing Manager

Responsibilities :
Define and drive the outbound marketing strategy for ZALORA 1SS, including target segments, positioning, messaging, and channel mix to generate qualified leads.
Create and maintain a healthy pipeline via outbound prospecting (email/LinkedIn/calls), partner referrals, and events; track progress in CRM with clear next steps.
Define target lists, outreach sequences, and deal strategies; tailor value propositions based on each prospect’s pain points (logistics, cross-border expansion, operational efficiency).
Run discovery, solutioning, pricing alignment, negotiations, and contracting; coordinate internal approvals and ensure commercial terms meet margin/volume targets.
Lead onboarding as a structured project from signed agreement to first go-live, ensuring timeline, scope, owners, and milestones are defined and tracked.
Run go-live checklists, hypercare period, and post launch reviews; document learnings and implement improvements for future onbo...