Business Development Manager - Africa

ASBIS is looking for a Business Development Manager to drive growth, distribution, and channel development for a leading global consumer electronics brand across Africa.

The role will be responsible for managing sell-in, sell-out, stock control, partner performance, and business expansion across retail, e-commerce, distribution, and reseller channels. The successful candidate will play a key role in strengthening market presence, launching new products, and driving profitable growth through strong commercial execution and market knowledge.

Key Responsibilities

• Develop and implement business development and distribution strategies across Africa
• Identify and develop new sales channels including distributors, retail chains, e-commerce, marketplaces, and resellers
• Drive sell-in and sell-out activities with assigned partners
• Lead new product introduction (NPI) activities in the region
• Build and execute country-level sales...