Business Development Specialist (Offline Acquisition & Events)

Key Responsibilities

• Plan and execute offline acquisition initiatives including mall activations, exhibitions, and channel partnerships to drive consistent lead generation
• Manage full event lifecycle from logistics and setup to on-site execution and post-event reporting
• Deploy and supervise part-time sales staff during activations, ensuring execution quality and lead conversion
• Track event KPIs (leads, conversion rates, cost-per-lead, ROI) and continuously optimize acquisition strategies
• Collaborate with Marketing and Sales teams to align campaign messaging and conversion funnel
• Meet monthly lead generation targets through disciplined planning and resource allocation

Requirements

• 2–4 years in business development, field sales, or event/activation management
• Experience coordinating on-ground teams with measurable acquisition outcomes
• Fluent in