Business Development Specialist (Offline Acquisition & Events)

Key Responsibilities
Plan and execute offline acquisition initiatives including mall activations, exhibitions, and channel partnerships to drive consistent lead generation Manage full event lifecycle from logistics and setup to on-site execution and post-event reporting Deploy and supervise part-time sales staff during activations, ensuring execution quality and lead conversion Track event KPIs (leads, conversion rates, cost-per-lead, ROI) and continuously optimize acquisition strategies Collaborate with Marketing and Sales teams to align campaign messaging and conversion funnel Meet monthly lead generation targets through disciplined planning and resource allocation
Requirements 2–4 years in business development, field sales, or event/activation management Experience coordinating on-ground teams with measurable acquisition outcomes Fluent in
English and Mandarin
(written and spoken) for parent-facing engagement Data-driven, organised, and comfortable managing multiple acti...