Business Intelligence Lead

Publicis Groupe
Full-time distrito federal, distrito federal Other-General
Posted:
June 07, 2026
Location:
distrito federal, distrito federal, Mexico

Job Description

Responsibilities
  • Manage a central team for audience management, data analysis and insights generation processes. Responsible for leading a team of analysts, developing audience architecture and strategies through pulling actionable insights from integrating multiple data sources, and providing valuable recommendations to drive business growth.
  • The BI Lead works closely with stakeholders across clients, areas, disciplines, and agencies to understand business needs and deliver comprehensive analytical solutions.
  • Must stay updated on audience management, industry trends, syndicated and proprietary solutions, and best practices to ensure BI strategies remain innovative and effective.
Optimal skills for Audience Strategy & Management
  • Own the end-to-end strategic audience framework, design segmentation architectures, experience on addressable audiences, and set standards for audience measurement.
Skills <...

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Job Overview

Job Type: Full-time
Location: distrito federal, Mexico
Posted: June 07, 2026
Deadline: July 17, 2026