B&W Thailand Category Development Innovation Manager- Hypermarket (Trade Marketing)

Channel/Customer Responsibilities:

+ Develop and own channel and account strategies aligned with business objectives and Jobs-To-Be-Done (JTBD).

+ Lead category planning and secure approval of Category Plans, including investment (CPP), offtake targets, Turnover, CPP%, and Risks & Opportunities in alignment with Latest Estimate.

+ Drive category reviews and establish category captaincy with key customers to strengthen strategic partnerships.

+ Lead pre-JBP and JBP discussions with customers.

+ Provide key inputs into deployment plans across projects.

+ Conduct deep-dive analysis to identify risks and opportunities, including SOS, SOA, distribution gaps, and execution fundamentals, and translate insights into actionable brand-level initiatives.

+ Define and implement customer-specific account themes at a single-category level.

+ Manage portfolio strategy to optimize performance and growth.

+ Co-own assortme...