Campaign Performance Specialist
PhilipsJob Description
Job Title
Campaign Performance SpecialistJob Description
Campaign Performance Specialist:
The Campaign Performance Specialist is responsible for handling all campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain a consistent media presence, working under general supervision.
Your role:
Leads omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
Manages agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
Supports and optimizes campaigns and always-on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
Drives analytics, reporting, and ROI modeling to en...
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