Campaign Planning Marketing Specialist (TikTok Shop, Malaysia)

About the team

The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (. 11.11 and 12.12) to optimizing user journeys and creating compelling narratives, our team plays a pivotal role in TikTok Shop's success in the region. The Campaign Planning & Operation role is the operational partner to campaign strategists. While the Strategy team focuses on data science and growth experiments, this role ensures insights are turned into practical actions, then standardized into evergreen playbooks. The role aligns campaign execution with broader business strategies and platform priorities, requiring both analytical sharpness and operational intuition. Responsibilities
- Bridge Strategy with Operations: Translate strategists'...