Campaign Strategist

To be the voice of the consumer and the architect of the campaign. Uncover powerful human and cultural insights to develop clear, actionable creative strategies that guide brilliant work and achieve measurable business impact for our clients.

Key Responsibilities

Research & Insight Generation:

• Conduct qualitative and quantitative research (using tools like Meltwater, social listening, surveys, trends reports).
• Analyze data to identify market gaps, consumer behaviors, and cultural opportunities.
• Develop compelling insights and strategic frameworks that inspire creative teams.

Strategy Development:

• Write inspiring and clear creative briefs that define the target, insight, proposition, and brand role.
• Develop communication, channel, and content strategies for integrated campaigns.
• Collaborate closely with Creative and Account teams to ensure strategic alignment from brief to execution.