Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Our Regional CRM team creates impactful CRM campaigns to engage and retain Shopee users, enhancing their experience and lifetime value. We design personalised customer journeys, collaborate with local teams to deliver campaigns seamlessly, and analyse results to constantly improve. With a focus on innovation, we refine content and share best practices, helping local markets deliver meaningful and effective campaigns.

• Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools
• Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
• Responsible for incentive testing and campaign optimisation workstream
• Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate perform...