Category Head

KEY RESPONSIBILITIES

Revenue and Market Share-

• Prepare and manage channel wise, product category wise, and distributor wise volumetric AOP (Annual Operating Plan), ensuring delivery in partnership with the sales team.
• Drive primary and secondary marketing strategies to meet AOP objectives.
• Conduct competitive benchmarking and recommend pricing strategies along with complete profitability analysis.
• Ensure delivery of budgeted Gross Profits (GPs) through constant monitoring of input costs and executing necessary price corrections.
• Monitor market share performance on a quarterly basis and recommend corrective actions.

Data Analytics-

• Utilize data tools and dashboards to track sales performance, category growth, pricing effectiveness, and demand forecasting.
• Provide actionable insights to optimize channel performance, pricing decisions, and product profitability. ...