Category Lead (12m FTC)

Overview

Most category roles are the same job with a different logo on the door.

This brand broke through the noise on one of the most crowded shelves in UK retail. It got people talking. Loudly. And now it needs someone to turn that heat into serious UK distributio n. That's the j ob. Why this r ole?

The UK crisps and snacks category is worth £4.2bn. This brand plays a pivotal role and is flying. But here's the thing. The brand has barely scratched the surface of what's available to it in the UK. This isn't a defend the turf job. It isn't a tidy‑up job. It's a build‑something job. A proper growth opportunity for someone who wants to put their name on a plan that actually mat ters.

What you’ll actually be doing

• doing Leading category conversations with major retailers not presenting to them, leading with them. There's a diff
• erence.Building and owning the route-to-market plan for the next three years. Channels, timing, p...