Category Manager

Category Manager – Lunchbox | Water Bottle | Bags Own the category at the heart of India's most-loved kids' essentials brand. We're building India's most-loved kids' essentials brand — the products that end up in a child's hands every single day. Safe, beautifully designed, and built to last. That starts here, with you. Backed by Prime Venture Partners, Basil's next chapter is a ₹1,000Cr brand built on category expansion — bags, bottles, stationery, lunchware, sleep, travel, and everything a 4–12 year-old uses every day. None of it happens without world-class category ownership. What you'll own 01 Category strategy & P&L Own the full P&L — revenue targets, SKU-level margins, and contribution. Define the category roadmap: what to build, at what price, for which customer segment, and in what order. Build a calendar mapped to back-to-school peaks, festive windows, and marketing cycles. 02 Product development/ NPD Own the product brief before a single sample is made — target customer, job-...