Category Manager

A commercial and category-focused professional with strong experience in distribution, assortment optimization, merchandising excellence, and demand forecasting across modern and traditional trade channels.

She/he specializes in maximizing on-shelf availability, strengthening in-store execution, and translating data into actionable commercial strategies . Her/His work sits at the intersection of Sales, Brand, Field Marketing, and Supply Network—ensuring the right products are available in the right stores, at the right time, with the right visibility.

Key areas of expertise include:

• Driving on-shelf availability and distribution growth by identifying gaps, resolving operational issues, and implementing targeted channel programs
• Leading assortment planning and rationalization to maximize sales, shelf efficiency, and return on investment per channel and account
• Collaborating with Sales, Field Marketi...