Category Strategy Manager - FMCG

The Category Strategy Manager is responsible for driving the growth, profitability, and long-term strategy of assigned product categories within the business. The role focuses on analyzing market trends, consumer behavior, sales performance, and competitive activity to identify opportunities that strengthen category performance and support overall commercial objectives.

Key Responsibilities:

Category Strategy & Growth

• Develop and execute category growth strategies aligned with business objectives
• Lead annual business planning and long-term category roadmap development
• Analyze category performance, market trends, shopper insights, and competitor activities to identify growth opportunities
• Recommend strategic initiatives to improve sales, profitability, market share, and category health
• S...