Channel Lead - Digital/Social

Job Responsibilities

• Lead the strategy and execution of the digital and social content strategy for Optum Rx across B2B, B2C, and B2Provider audiences.
• Lead planning and development of content for paid and owned social and digital campaigns in partnership with creative teams.
• Define channel-specific best practices, governance, and performance standards for digital and social content.
• Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization.
• Collaborate with marketing, product, and analytics teams to ensure content aligns with brand positioning and campaign objectives.
• Oversee content calendar management, ensuring timely delivery and optimization across platforms.
• Monitor performance metrics and provide actionable insights to improve engagement and ROI.

Job Qualifications