Channel Strategist for Web Personalization

Transform EA Help's web experience as a Channel Strategist for Web Personalization at Electronic Arts. Use your expertise in experimentation and Optimizely to deepen fan engagement.

This Senior Channel Strategist role focuses on designing effective web experiments and strategies for the EA Help ecosystem. You will set up A/B tests and ensure they align with organizational goals, ultimately enhancing the support experience with actionable insights. Lead cross-functional collaborations to identify areas for effective testing and the well-being of users.

Key Responsibilities:
• Design, execute, and analyze A/B tests using Optimizely
• Maintain governance standards for experimentation documentation
• Deliver statistical validation for experimentation plans
• Collaborate with teams for improved testing opportunities
• Report on the impact of experiments on user engagement

Requirements:
• 3-7 years in a marketing or c...