CHIEF MARKETING OFFICER - SaaS

General Objective: Achieve sales targets within the assigned budget and ensure a conversion rate equal to or better than the minimum benchmark of the SaaS industry.

Key Responsibilities:

• Develop processes, regulations, guidelines, and shared tools for marketing activities, and monitor their implementation to improve marketing effectiveness.
• Research marketing trends (channels, content, tools, technologies, etc.) to train and update the team.
• Contribute to marketing strategies and plans for different customer segments.
• Build, evaluate, and manage the customer experience journey.
• Analyze marketing performance data to propose improvements and enhance effectiveness.

Requirements:

• Experience managing a digital marketing budget of at least 50 billion VND and achieving a conversion rate at least equal to the industry minimum.
• Experience managing a team of a...