Chief Marketing Officer

The Chief Marketing Officer role is established to strategically lead and integrate all aspects of marketing, communications, customer experience, analytics, branding, and ESG initiatives. This position ensures that every business decision is guided by deep customer insights and data‑driven analysis, while strengthening brand equity and stakeholder trust.

Responsibilities

1. Strategic Marketing Leadership

• Develop and execute a comprehensive, end‑to‑end marketing strategy aligned with business objectives and customer needs.

• Drive digital marketing transformation, including lead generation, campaign optimization, and sales conversion across all distribution channels.

• Oversee the development and implementation of online and social media strategies to enhance brand visibility, customer engagement and generate leads.

2. Customer Experience and Centricity

• Champion a custo...