Clinical Marketing

Overview

The Clinical Marketing Specialist – Blood Gas develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Blood Gas portfolio in Iberia. Working closely with the Product Manager and aligned with Global/SBU Medical Affairs, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility.

In absence of a dedicated Blood Gas Clinical Specialist or local Medical function, the role covers selected applicationrelated and clinical educational activities within approved claims. It also collaborates with the PBM Clinical Specialist to leverage synergies across shared clinical pathways and reinforce the clinical value communication of the Acute Care Diagnostics portfolio. 

Responsibilities

Key Accountabilities...