Commercial Business Analyst – Web & Marketing

Job Description

As a Commercial Business Analyst – Web & Marketing , you will transform customer, web, and sales data into actionable insights that strengthen commercial performance and improve the end‑to‑end customer experience across digital channels.

You will combine customer analytics, market research, web performance analysis, and experimentation to identify behavioral patterns, optimize conversion, and support data‑driven commercial decisions.

Your Responsibilities

Insights & Analytics

• Conduct consumer and market research to identify behavioral patterns, customer needs, brand perception, and emerging trends influencing commercial performance.
• Perform 360° analysis across customer, web, and sales data to generate actionable insights for Commercial teams.
• Analyze full‑funnel digital performance across .com and app, including traffic, customer behavior, product performance, conversio...