Commerical Strategic Projects Lead (Shopee)

Job Description:
Commercial P&L and Growth Ownership: Own the commercial success of the FBS seller base. Direct the team to drive aggressive targets for seller acquisition, activation, and performance growth. Ultimately responsible for hitting key growth targets while effectively managing investment and operational costs. Strategic Go-To-Market (GTM) Leadership: Define the overarching strategy for FBS seller acquisition and adoption. You will direct your team to identify high-potential seller segments, craft compelling value propositions, and execute targeted outreach and marketing activities. Incentive Mechanism Design & Optimization: Lead the team in the design and continuous refinement of seller incentives (e.g., subsidies, rebates, visibility boosters). The goal is to conduct deep, rigorous analysis to ensure maximum effectiveness and ROI at the optimal cost, treating investment as a strategic lever. Performance Levers and Deep Analysis: Proactively identify and pull key perform...