Competitive Marketing Specialist

Overview

Competitive Marketing Specialist - Hybrid

Are you a market analyst skilled in both competitive strategy and hands-on product testing? Can you bridge the gap between complex engineering and persuasive selling, turning lab data into 'win-against' strategies that resonate with B2B clients? As a Competitive Marketing Specialist, you will report to the B2B Marketing Manager and lead Canon’s competitive strategy by testing rival equipment in our lab and creating the 'win' guides our sales teams need. Your mission is to translate market intelligence into a clear, competitive edge for our B2B channels.

Key Responsibilities

• Planning competitive strategies, developing action plans, and implementing initiatives, including conducting comprehensive market research on all departmental hardware and software products.
• Researching, collecting, and analyzing all B2B competitive products and marketing industry information, maintaining the produ...