Consultancy (Business Development Initiative)

• Map the market environment, customer segments, competitor landscape, demand drivers, seasonality, pricing benchmarks, and relevant regulations.
• Estimate market size and near-term growth for identified product or service options using primary and secondary data.
• Identify target customer profiles and distribution channels.
• Product and business opportunity identification
• Screen and shortlist 3–5 commercially viable product/service options aligned with ARCS mandate.
• For each option produce value-chain and downstream linkage analysis, and assess benefits to local communities and ARCS social mission.

Primary market survey

• Design sampling and questionnaire; conduct field surveys, key informant interviews, and focus group discussions with customers, suppliers, local authorities, landlords, and potential tenants/partners.
• Collate, clean and analyze primary data to validate demand and pricing assum...