Consumer Activation Lead

Shape how millions of consumers in Singapore think, feel and act on their health. This is a rare opportunity to build the consumer activation engine for a global healthcare leader at a defining moment – where bold storytelling, social-first thinking and data-driven creativity meet a mission that truly matters. Your new roleAs Consumer Activation Lead, you will be at the forefront of developing and delivering integrated consumer and patient-focused activation plans and content strategies that drive awareness, engagement and behavioural change. You will bring direct consumer marketing expertise into a regulated environment, translating complex health topics into narratives that resonate, inspire and move people to act. Your responsibilities will include:Consumer strategy and execution: Tailor centrally provided strategy to the Singapore market through local deep-dives and tactical activation plans – including social discourse analysis, tailored engagement strategies and localised SEO/GEO...