Consumer Brand Manager (Digital & Consumer-Focused)

Main Purpose of Job

• The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.


• This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  
  
  
  • Develop consumer campaigns across digital, social, and traditional media.
  
  
  • Translate brand strategy into compelling consumer messages.
  
  
  • Lead influencer marketing, PR, and pharmacy activations.
  
  
  
  


• Digital Marketing & Insights
  
  
  
  • Own digital platforms: content calendars, social media, websites.
  
  
  • Understanding per...