Consumer Engagement Market Lead

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Consumer Engagement Market Lead

In this role, you will be working closely with Marketing Teams, Media Agencies, Media Insights and Key Media Partners. This role will collaborate extensively in order to implement first-party data collection, co-create media strategy based on our customers' behavior and track the effectiveness of B2C campaigns based on personalized offers. You will be also working with Sector & global teams to drive capability adoption on designated markets.

This role combines marketing expertise with technical skills to ensure the effective use of ...