Consumer Experience Lead - Digital, Consumer Data & CRM

Description

1 . Lead the Consumer Data Strategy & Integration

o Own the Consumer Data Strategy (including CRM) and execution roadmap,ensuring the integration of data throughout the consumer experience journeyo Use digital data and analytics to work with Brand Marketing and connect insights to creative and CX activationo Partner with local & global MDS to align on technology, data platforms & governanceo Act as consumer data champion ensuring data is used responsibly and in service of more relevant, human and intelligent brand experiences

2. Ensure Data compliance, governance and database management

o Maintain data governance and privacy standards in collaboration with Legal, MDS and I&Ao Ensure consent and privacy compliance (inc working with Brand on PIA assessment, review with Legal)o Own (monitor, gather and prioritize) tagging and tracking requirements (Martech to integrate into roadmap) to ensure the right data is captu...