Consumer Insights

Job Title: Consumer Insights & Data Analytics Lead

Department: Marketing

Location: Karachi, Pakistan

Job Purpose:

To drive data-led decision making by analyzing consumer behavior, sales performance, and marketing effectiveness, translating insights into actionable recommendations that support growth for Domino's Pizza Pakistan.

Key Responsibilities:

• Analyze customer segments, sales, and transaction data to identify trends, opportunities, and risks.
• Generate regular dashboards and reports (Sales, Transactions, Frequency, Recency, Cohorts, and Campaign Performance).
• Support marketing and CRM team with consumer insights, segmentation, and campaign analysis.
• Track performance of promotions, sales channels, and new initiatives.
• Ensure data accuracy, consistency, and timely delivery of insights and analysis.
• Simplify complex data into clear business insights.

Requirements: