Consumer & Market Analyst (C&M Research Specialist)

Job description

To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives.

This shall occur by:

stimulating home furnishing interest in each local market
securing a strong brand and competitive position in each local market
driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages.

Key Assignments of the function:

Contribute to IKEA by helping people to make well founded decisions, based on reliable, actionable, and timely insights.
Provide consumer and market insights to contribute to IKEA's direction, strategies, and plans. 
Source, manage, and share all consumer and market data in the most efficient, reliable, and timely manner.