Consumer Public Relations Specialist - North America

The Role

The Consumer PRSpecialist, North America is responsible for driving Rakuten Kobo's brand awareness and engagement across key North American markets (Canada and the United States). Reporting to the Senior Manager of Communications, this role primarily focuses on strategic media relations, earned influencer programming, and overseeing local PR agencies in both Canada and the US.

A critical component of this role is elevating Rakuten Kobo's innovative hardware and accessories. The Specialist will be instrumental in positioning our eReaders and related products to media and earned influencers, securing impactful coverage that highlights their unique features, benefits, and overall contribution to the reading experience. This includes developing compelling narratives and executing targeted outreach to tech, lifestyle, and consumer product journalists, as well as influential voices in the technology and readingcategories.

The Specialist will further elevat...