Content and Copywriting Specialist at VML

Drive brand growth as a Content and Copywriting Specialist at VML, part of WPP. This role requires a dual focus on strategic content planning and engaging copy creation across digital media.
VML is looking for a skilled professional with 3–6+ years of experience in content strategy and copywriting. You will develop messaging frameworks and align content with client objectives, primarily working with a key nicotine brand. This hybrid position combines strategic oversight with creative hands-on writing across several digital channels.
Key Responsibilities:
• Design and execute content strategies across all platforms
• Write compelling copy for various digital media channels
• Optimize content for SEO and monitor performance metrics
• Create content calendars and campaign messaging
• Work collaboratively with cross-functional teams
Requirements:
• 3–6+ years in copywriting or content strategy
• Strong portfolio showcasing diverse content forms
• Demonstrat...