Content and Social Media Specialist

About Pomerleau

Pomerleau is a national leader in construction, delivering major projects across Canada. We focus on building communities and encouraging sustainable practices.

Overview of the Role

Reporting to the Marketing Manager, the Content and Social Media Specialist enhances Pomerleau’s brand presence across digital platforms. The role involves creating engaging content, managing social media channels, and supporting storytelling initiatives.

Responsibilities

• Develop and implement organic social media strategies by channel to strengthen online presence and grow national audience (LinkedIn, Facebook, Instagram, TikTok, and other channels).
• Participate in on-site activities to create original content: site visits, events, internal meetings, and more.
• Create, write, and publish engaging content tailored to each platform.
• Optimize content performance based on results and trends.
• Manage online com...