Content Creator

Key Responsibilities

1. Content Creation (60%)

Produce high-quality videos, reels, graphics, and photos for campaigns, social media, events, and promotions.

Deliver 9–12 content pieces per month, including: program promos, testimonials, student success stories, and event recaps.

Ensure content aligns with XCA's brand identity and supports student recruitment campaigns.

Manage and maintain a content library for long-term brand use.

2. Testimonials & Storytelling (20%)

Produce 2 student/parent testimonial videos every month.

Build a library of case studies that highlight XCA's value for both students and parents.

Work with the marketing & BD team to tie testimonials directly to enrollment campaigns.

3. Community & Engagement (10%)

Support online community growth across Instagram, TikTok, LinkedIn, YouTube, and Facebook.

Manage interactions with students and parents, respond to inquiries, and promote ev...