Content Lead

About Cullen Wayne

Cullen Wayne is a fast-growing ecommerce lifestyle brand built for young ambitious professionals. We sell primarily through Shopify,, Shopee & Tiktok and are now building a
content-first growth engine
to scale revenue while keeping the team lean.

We are looking for a
Content Lead
who can
own the entire short-form content operation
— from ideas to posting to learning what works — without daily founder involvement.

The Role

This is
not a social media posting job
and
not a marketing strategist role
.

You will build and run a
high-output content machine
that feeds:

• TikTok (organic + live support)
• Shopee & TikTok Shop product videos
• Ad-ready creatives for our performance agency

You'll manage creators and editors, plan shoots, and continuously improve content based on performance feedback.

What You'll OwnContent Strategy & Planning

• Own ...