Content Manager

Content Manager (Remote Work)
Department: Marketing
Work Shift: 8AM to 5PM PHtime

Role Overview:

The Content Manager plays a central role in planning, creating, and optimising content for our brand. Working across functions with Web, Brand, Nutrition, Regulatory, and E‑Commerce teams, you will own the entire content lifecycle—from setting the strategy through production to distribution and performance analysis. Your work will ensure that our messages are accurate, engaging, and compliant, reaching pet parents and industry partners through the right channels and formats, including our own websites, online marketplaces, and influencer networks.

Key Responsibilities:
Plan and Define Content Direction:

• Identify and map out key audience groups (pet owners, veterinarians, breeders, shelters, retailers, influencers) and understand their needs.
• Set the editorial agenda by defining core themes—such as nutrition education, brand stories, prod...