Content Specialist

Role Overview

Content specialist will help create engaging marketing materials and digital marketing content to be used across channels, devices & web/ mobile assets. The person will work in a fast paced digital marketing Agile team to create content that will be tested with real users through A/B tests. S/he will work with a range of internal stakeholders (lines of businesses, legal, risk, compliance etc.) and external agencies (creative, PR) to ensure alignment.

Roles and Responsibilities:

-Write marketing copy for a variety of placements including banner, site, promotional communication, email and other materials as needed with a focus on SEO, user readability, relevance and uniqueness

-Cultivate thought leadership for the brand and company by working with business to create whitepapers

-Collaborate with SEO lead to wri...