Content Specialist

 
About the Job
 
The Content Specialist is responsible for creating and refining content across our core and subsidiary brands based in the United States to improve performance, visibility, and lead flow. This role supports content delivery through digital channels for both B2B and B2C audiences.
 
As a Content Specialist, You Will…
Draft, edit, and optimise digital copy.
Create and optimize high-converting B2B and B2C web copy (including landing pages, blog articles, product/service pages, and local pages). 
Produce clear recommendations to enhance overall content quality and performance. 
Translate SEO, CRO, and UX insights into actionable, persuasive, and user-centric copy to improve organic search visibility and drive conversions.
Uphold clear editorial guidelines and best practices, ensuring all published material is accurate, professional, compliant, and aligned to brand voice. 
Maintain clear documentation and version control across all optimisa...