Content Specialist

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.

Core Objectives – what does success from this role look like?

 Shift content from created to activated across CRM, email, LinkedIn and web
 Improve reach, engagement and nurture effectiveness without increasing content volume
 Reduce manual effort through automation, templates and AI -enabled workflows
 Support the journey from brand & engagement & pipeline

Key Responsibilities:

Content strategy & planning

 Own the content calendar across brands and regions
 Translate brand narratives, propositions and...